Creativity With an Affinity for Darkness
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Lovely Molly Trailer: Blair Witch Creators to "Redefine Horror Once Again"

4/18/2012

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Lovely Molly is movie by "the creators of the blair witch project". While they did manage to spook more than a few with the Blair Witch project, it was the worst received movie I had ever see in theatres. I'll take that they changed horror in some ways, but how do they intend to "...redefine horror once again"? Take a look:
Because I did not see Molly be 'Lovely' anywhere in that trailer, and because their seems to be some suggestion of possession, I must conclude that they mean that Molly is actually the opposite of lovely. I didn't really see any redefining in this one. Paranormal activity already did the creepy AND the possession thing. The first half (The second half was awful) of Insidious also did the creepy thing without the use of first person camera work. 

In the spirit of not mixing things up, Lovely Mary has included the cliche that they question the protagonists mental status... add a touch of dark, creepy basement.

I feel like horror movie trailers should have a little more show then tell in delivering on their claims of bringing something new to horror.  What do you guys think? Will the creators of Blair Witch project bring something new to the genre with their latest entry?

-Josh
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